In this video, Donald Trump talks about how the media’s hatred brings people to him. The media’s negativity just fuels his campaign and really allows him to shine. Donald Trump forces the media to play into his hand by forcing them to overplay their own hand. This has a lot to do with the fact that the media has never taken him seriously before, and they haven’t really looked at his campaign from its inception. The media made light of his campaign by trying to put it on the entertainment page. The American people saw this as disrespectful for a canditate they liked and they were trying to figure more about
I have to say that it still shocks me sometimes when I see use of gender roles to help sell products and services. I was watching late night TV and saw an ad for Markham Maid Service. I saw an ethnic woman cleaning upholstery (I think she was from Europe but could have been Latina too) and then all of a sudden, there were these 3 men helping her out. At first the ad was to lead you to believe that she was the upholstery cleaner hired to do the work but, lo and behold, it turns out to be these 3 guys who are doing the cleaning while she gets to sit back and relax. I was so shocked because I didn’t see it coming. I thought for it was the media using a typical gender role where the woman does the cleaning and the guys just sit back and relax.
It’s advertising like this that turns gender roles over that I applaud the most. We will always have sections of our society that are firmly entrenched in gender roles for economic and familial reasons. I totally get that. But for the rest of us who do not hold tightly to those roles, it’s refreshing to see how we can turn them upside down and still have society work just fine.
I was raised in a home with very traditional gender roles. My mom stayed at home, doing the cooking, cleaning and socialized a lot. My dad worked in a factory. He did the outside work and hers was in the house and included looking after my 3 brothers and myself. I would love to say that my mom loved this arrangement but she didn’t. She would have preferred to be out of the house working. My dad absolutely was thrilled with their gender roles and didn’t want to change.
As I got older, I could see the wear this had on my mom. The media was still showing images of the happy housewife but we were also seeing new ads where women were shown in the workforce. My mom was so torn. It was the late 1970s and I believe if things were different with my dad that she would have been out working. Up until the late 1970s, the media really only portrayed women as stay at home moms who were thrilled to be cleaning all day, cooking for their families and relieving stress for their working husbands.
So here’s a shout out to all the marketing agencies who want to try something different with gender roles. I say, “Go for it!”. Let’s see what boundaries we can push and the opportunities we can give all genders. This won’t work for some people and that’s ok. It’s not meant to. But the media is so powerful in its influence that we can at least start opening up a dialogue and questioning what some of the roles mean.
I have 2 daughters and I want them to be proud to be female. I try to show them strong female models in the media while trying to educate them on the use of sex and gender roles in selling products and services. My kids are young and don’t quite get it yet, but I hope they will. I don’t want them to be offended by some of these advertising techniques but I do want them to think critically and determine what is best for them. Who are they and what works for their lives. If I can do this, I think it will give them some good skills in the future.
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There has been so much written over the years about the influence of the media on girl’s self-esteem by usually showing images or portrayals of beauty as a certain culture, colour, age and weight. We have heard about this for years now and pretty much everyone will agree that the media’s influence has been quite impactful in a negative way.
A couple of weeks ago, I was speaking to a colleague of mine who is a Landscaper and we where telling each other about different examples of how media has affected someone we have known. Take, for example the use of Photoshop or other picture editing programs that have airbrushed every flaw from a model or actress. How about removing all moles, freckles, while adjusting for size, making them skinner, with longer legs and arms and torso. There are plenty of websites around showing how different people look when the unadulterated image is set beside the Photoshopped one. The two images at times can look vastly different.
My Natural Beauty colleague said that there has been a movement underfoot which coincides nicely with Dove’s Natural Beauty campaign and that is of some actresses showing themselves a makeup free. If these images are posted in magazines, they still have a very polished look to them with hair and lighting covering up those natural “flaws”. My favourites are the ones where stars roll out of bed and take a selfie and post those. To me, that’s the natural beauty. The “naked” photos in the magazines are still very idealistic. The ones where the star or actress stumbles out of bed and shows themselves as they truly are. What is most notable is the dark circles under their eyes. The professional “no makeup” shoot never has those kinds of dark circles and bags under their eyes. This is just another example of how the media influences us at such subtle ways. We don’t even realize that it’s being done.
The ones who are now being targeted are boys. It was all about girls and their self-esteem and how images in the media negatively impacted entire generations of girls. Now it’s the boy’s turn. We have seen more and more images of ripped, muscled, toned, hairless men in adverts and the media then ever before. Sure we saw images of the manly “Marlboro” man but that guy had his clothes on. The image was more a demeanor than actual look.
The paragon of male beauty in our society is now a body-hair free, muscled and shirtless man. Like women were pictured in skimpy bathing suits and bikinis, men are now being held up in similarly less dressed fashions than in the past. The men and boys are getting the same pressure to look this way as being the desired body type. There are boys exercising obsessively and rather than taking pills to lose weight like girls did, the boys are more likely to take steroids as a way of promoting muscle growth.
Whether for boys or girls, each of these paragons of male and female beauty are too much. My friend who is heavily invested in the Landscaping Service business reiterated that very few people in society can actually achieve these bodies and it must be done at some sort of cost. Eating disorders are common in females and steroid use is common for boys. That said, the images of these buffed men are also Photoshopped and our society has yet to really complain about that. I’m sure that the stretch marks on these men’s bodies are edited out so that you don’t see the damage caused by growing muscles too quickly. You only really see these stretch marks when you’re in the gym beside one of these guys.
I hope that my words will at least help you to stop and be a little more open minded to questioning what we see in the media. Not everything is as it appears to be. Nor should it be. The media’s primary objective is to get you to buy. And whatever means are necessary to do this, they will take.
I am someone who is quite skeptical about the media I am a mom of 2 young girls. They are 6 and 9 years old. I have always been bothered about self-esteem and body image when I’ve heard girls as young as 10 talking that they needed to go on a diet to lose weight. I don’t want my kids in that same situation where they are weight obsessed when they don’t need to be.
I try to limit the media influences in my girl’s lives but it’s really tough. I think the media can have some positive influence on our children, but for the most part, I think it is quite negative. When I was growing up, we used to watch TV all the time and no one questioned what we were watching and what type of messages we were receiving as young girls. Back then, there were still ads about how smoking for women was cool. We had Popeye cigarette candies and we would pretend to light them and smoke them just like they did in the ads We wanted to be cool and that was certainly marketed as a way that women could be cool.
I just want moms and dads who care about their kids to see the impact that media has on shaping the views of our children. I hope you can engage in this topic with me.